You may have heard a lot of buzz lately surrounding Google’s latest changes to mobile friendly sites (you can read more about that here). They are now paying special attention and giving ranking priority to sites that are mobile friendly over sites that are not built with a responsive design.
This might be a good time to think about changing your website so that it fits Google’s new algorithm changes. Along with Google’s new guidelines, having a mobile friendly site is also beneficial for your site ranking, user friendliness and staying ahead of your competition
1) The New Guidelines
Before April 21st, 2015, Google didn’t have a problem with websites that were not compatible with mobile devices. Now that they are watching mobile users and smartphones continuing to grow in popularity, something needed to be done about it.
Their new guidelines also mention that having a mobile-friendly website will assist in SEO because it helps to improve rankings when a user searches from Google or Yahoo.
You can test to see if your website is compatible with mobile devices by using this test here.
2) The Number of Mobile Users is Growing
Research shows that more and more website traffic comes from mobile users alone. About 30-40% of your traffic search from mobile devices to find your website. You definitely do not want to be left out of this entire market as you could be missing out on many potential clients.
As for user experience, we all know how frustrating it can be to squeeze and shift a webpage just to fill out a form or click on a link. Having a mobile friendly website will give your users an easier experience and make them more willing to stay on your site for longer.
3) Stay Ahead of Your Competition
You want to stay ahead of your competition right? Complying with these mobile friendly rules right out of the gate before your competition does would be beneficial for your ranking as Google will give your site more authority and rank it better in the search engines. If you don’t make the changes happen quickly, your website rank could drop dramatically while your competition moves higher in the search engine rankings.
There are many reasons why you should make your site mobile friendly. Make sure you follow the proper guidelines and make your site easy for users to navigate as well as keep your loading time to a minimum.